Proper video promotion on TikTok

Now many large advertisers have paid attention to the platform, so this is not only an opportunity to show their talent to the world, but also make good money.

The social platform TikTok is rapidly gaining popularity. Millions of people are actively involved in this, posting various videos and their other creativity. 

Now many large advertisers have paid attention to the platform, so this is not only an opportunity to show their talent to the world, but also make good money. To do this, you only need a "sheer trifle" - to become popular.

How the system evaluates video quality

TikTok algorithms are mainly focused on social indicators. What resonance is caused by the video, how many likes, views, comments there are. Target reach, clicks by tags, visitor retention on the video and channel are taken into account. 

At the same time, the channel indicators, the number of general subscribers, have a rather weak effect on the promotion of the material in the recommendation.

Any video can shoot. However, you need to consider the target audience. So, for Russia, from 35 to 40% of those using TikTok have not reached the age of 18. 

The option Buy TikTok Likes UK to buy likes on TikTok and optimize your profile to the full. By publishing content that is interesting for the target group, you can get more social reaction and get into the issuance of platform recommendations.

Video promotion in recommendation

The platform is very competitive now. Hundreds of new videos appear every second, even in narrow topics; the content is constantly updated by tags. It is extremely difficult not to get lost in thousands of videos with a dozen or a hundred views. Various tricks will help in this for promotion:

1) Make explosive content that provokes an ambiguous reaction from the public and a desire to enter into a discussion.

2) Optimally arrange tags, given their current popularity.

3) Participate in various challenges, this will provide an additional influx of people to the video.

4) Use free and reciprocal like-companies. 

5) Attract subscribers to the channel, this will not affect the direct promotion of the video, but the video will definitely be shown in the recommended to all subscribers.

It is necessary to take into account the publication time

The video has a certain number of impressions in the recommendations from the system. And it is important that they are used as actively as possible. Each score on social indicators gave the maximum effect. This can only be achieved with the correct publication time of the material.

However, there is no one size fits all advice. It all depends on the tags and topics. If the video is perfect for breakfast, before the start of the day or school, then you should publish it in the morning. In general, the hottest hours are 18-22, but it should be taken into account that the competition is at its maximum here. 

The stable activity of young people begins after school, that is, from 13-14 hours.

Challenges - fun and effective

At the moment, it is highly recommended to participate in various challenges and competitions on a weak basis. It's fun and gives good content to your channel. 

At the same time, such videos always receive significantly greater audience coverage, as they are also promoted by the organizer of the competition. 
However, it is not worth spending energy on each challenge. Boring, uninteresting challenges will not bring popularity to the video. 

On the contrary, spectacular and spectacular, perhaps even slightly embarrassing for the author, give excellent results and a lot of social reaction, which TikTok algorithms value so much.

Paid video promotion

The architecture of TikTok itself counteracts effective paid video promotion. Even 10,000 bot subscribers per channel are not worth even 100 real people. Promotion of videos with direct cheat also forces you to constantly throw up new and new packages of likes so that the video does not leave the recommended ones.

It is simply impossible to promote boring and not spectacular content with such a cheat. However, good material can get an effective boost on the road to popularity.